Sanitation Marketing was originally conceived as a more sustainable and scalable approach to sanitation around 2004. It has now evolved beyond a concept and a number of organizations have built up a base of knowledge and experience through implementation. iDE, PSI, and Water for People are three such organization who met in Patna, India in June 2015 under the Building Demand for Sanitation Knowledge Management (BDSKM) program to discuss their experiences and to develop a joint understanding of the process. The BDSKM program is supported by the Bill & Melinda Gates Foundation.
This report is a summary of these sometimes intense discussions and considering the wide range of geographic diversity that these organizations’ experience spans, there was a surprising degree of unity.
Read the full study here.